Geoffrey Beene

Born in Louisiana in 1927, Geoffrey Beene was one of the most illustrious figures in American Haute Couture.

After interrupting his medical studies, Geoffrey Beene studied fashion in New York and then Paris. In 1976, he became the first American to show a collection in Milan. His favorite materials are jersey and flannel. A talented artist, this couturier combines elegance and discretion. Grey Flannel fragrance is just like him.

Launched in the United States in 1975, Grey Flannel revolutionized the world of men's fragrances forever. Considered one of the first designer fragrances for men, Grey Flannel sophisticated men's perfumes, bringing prestige and elegance. A timeless essence of masculine elegance, its gray flannel bottle is a symbol of timeless elegance for men who know how to assert themselves with distinction.