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La beauté est une rose que Lancôme offre aux femmes. La beauté des femmes va au-delà des apparences.
C'est une émotion à fleur de peau. Un éveil de tous les sens. Le reflet d'une harmonie entre le coeur, le corps et l'esprit. Nous croyons que chaque femme a sa beauté et nous voulons donner à chacune la liberté de s'épanouir en lui offrant nos plus belles innovations scientifiques.
Pour Lancôme, la beauté de demain sera vivante, généreuse, plurielle.
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Lancôme has been celebrating women's beauty for over half a century. With iconic fragrances such as "Trésor", a true essence of love, and more recently "La vie est belle", an ode to joy, the luxury cosmetics house is a staple of make-up bags and fragrance shelves alike.
The rose, the brand's main emblem, is a reminder of the feminine essence par excellence: a delicate, colorful dress, soft to the touch as long as you can get past the thorns, a certain candor to the idea of revealing oneself, slowly from a bud to a more frank explosion of petals.
For Lancôme, women are like roses: multiple, bewitching, noble.
As a horticulturist, Lancôme is committed to cultivating the beauty of women, offering products that respect their nature and reveal their beauty. Products built around the idea that life is a celebration of life. Patiently, the brand develops fragrances and cosmetics that make the roses it loves bloom.
Far from the brutal injunctions to be "beautiful", Lancôme proposes, on the contrary, to love every rare and precious moment of happiness that dots a woman's life. From laughter on a café terrace to a brief embrace on a reunion, these moments are at the heart of the brand's philosophy.
Because a woman's life is truly beautiful, full of treasures and secrets, Lancôme shares them with every woman. Slipping like an ally into their bag, whispering words of encouragement with each spray.
Accompanying the woman and her times, guardian of a rose bush in constant bloom.