Diesel

Rebellious. That's how we might describe the brand, and how we might call the wearers of its fragrances. Rebellious, because Diesel clearly claims to be different. In tone, in style, and even in the choice of its models, which clearly depart from the usual beauty criteria.

Gone are the beardless, square-jawed boys and the glassy-eyed, faded women. Diesel wants people who are alive, carved with a sculptor's knife and representing a profoundly epicurean philosophy. The Diesel Philosophy.

Diesel fragrances revolve around the idea of surpassing oneself. Overcoming clichés and fears, tasting every desire and drinking it in until the source runs dry. It's about exploring your limits, discovering if they exist, and annihilating them through sheer willpower, your own curiosity, your hunger for intensity.

Going completely off the beaten track, Diesel proposes fragrances that reuse forgotten or under-used notes, to sublimate them and demonstrate that, when well combined, they create special, unique and intense auras.

To adorn yourself with a Diesel fragrance is to say to those around you "I am my own master, I follow my own codes".