Zadig & Voltaire
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A recent brand, born at the end of the 90s, when the Grunge movement was dying at the same time as Kurt Cobain, Zadig & Voltaire seems to be the signature of a wounded, rebellious, disenchanted generation.
Perfumers and cosmeticians for eternal teenagers, Zadig & Voltaire appeals to the wild, urban child in all of us. This is Him!" and the women's version "This is Her!" are at the heart of this rebellious house.
Him and Her steal from life and time all that society refuses to give them. They take, they devour, they explore, and they don't ask for "forgiveness", because THEY ARE.
Rock and destroy, as if there had been nothing else but the sizzling sounds of guitars and trembling neon lights, Zadig & Voltaire's range recreates a raw universe of concrete, metal, denim and asphalt scorched by rampaging motorcycles.
In-store, the brand loves to blend violent music with tortured paintings, offering customers an excursion into a dying century that has become immortal through this brand.
The rebel spirit is embodied, hanging on the bare walls of a city just waiting to be shaken up.