Prada Prada Paradigme Eau de Parfum Rechargeable

What if there was another way?
Paradigme, Prada's new signature fragrance for men.
A fragrance that transcends traditional preconceptions by asking the question: what if there was another way?
A question as an invitation to experiment and open up new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create one's own paradigm.

ANOTHER WAY TO NAME A PARFUM
Paradigm [pa-ra-digme] noun. masculine.
A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada, creating a direct link with our iconic feminine fragrance: Paradoxe.

ANOTHER WAY TO COMPOSE A PERFUM
Paradigme Eau de Parfum rethinks the traditional way of creating an olfaction.
Our master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville decided to open up a new olfactory paradigm by inverting the traditional structure of perfume composition, starting from the base upwards, like an inverted pyramid, a symbolic echo of the emblematic Prada triangle logo.
The result is an avant-garde yet highly sophisticated woody amber signature, oscillating between enveloping warmth and exhilarating freshness.
Opens with the warm sensuality of amber woods composed of Peruvian balsam, benzoin resin and vigorous Guaiac wood. At the heart, an emblematic green Bourbon Geranium, this time reinvented with rosy floral facets unfolding over a heart of rocketing Calabrian Bergamot and airy musks sublimating the composition.

"The obsession for this composition was audacity, the audacity to defy classicism, to propose a new model, more sensual and magnetic" Marie Salamagne, Master Perfumer.

ANOTHER WAY TO DESIGN A BOTTLE
The Paradigme bottle immediately arouses curiosity.
An architectural silhouette of radical elegance, softened by rounded edges, and an avant-garde statement thanks to the sloping, tactile Prada triangle, the House's emblematic signature.
A lacquered bottle in an intense, seductive gradation from black to green, the House's emblematic color.
The case features the brand's signature Saffiano leather pattern, and is signed with a silver Prada logo.

"In designing the Paradigme bottle, we drew inspiration from the Fragrances Prada archives, then looked for ways to reimagine the design through a contemporary prism. The green color is unexpected; the beveled edge of the inverted triangle appears as a surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity." Coralie Salem, Creative Director, Prada Beauty.