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Shiseido is a Japanese cosmetics and skincare brand founded in the late 19th century. This makes it the world's oldest skincare house, and it hasn't aged a day...
With a very Asian philosophy, Shiseido offers natural beauty magnified, not a series of artifices designed to hide who you are. The brand focuses all its products on the idea of drawing on our own resources, preserving them and knowing how to enhance them. As a luxury skincare and cosmetics house, Shiseido offers women and men the chance to preserve their youth and beauty.
Through creams, moisturizers, toners, eye care products, exfoliating treatments, innovative make-up remover lines (including fresh, practical wipes), revitalizing, replenishing and mattifying masks, body creams and care oils, Shiseido develops a host of solutions for taking care of ourselves and keeping our bodies in good, beautiful health.
Shiseido was one of the first companies to propose a vision of beauty centered on the individual, far removed from a hurried and somewhat oppressive Western culture. Since every woman and man is unique, and seeks to conform to no ideal but their own, the brand was quick to focus its products on high quality, extracts from natural ingredients that respect our body's needs.
Yesterday visionary, today inspiration, Shiseido sets out to conquer the world and new generations particularly receptive to this philosophy: happy, caring beauty.