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Perfume for a man is not such a recent or rare act. In fact, for centuries men have been wearing perfume to impress their audience and loved ones with an idea of themselves.
Perfume is there to subtly announce to others what kind of man you are. Seductive? Dynamic? Leading? Adventurous?
Your fragrance is your signature, your olfactory calling card. Long before you have to prove it, it's your fragrance that asserts that you're a delicate, chic, determined and assertive man. Depending on the fragrance you choose, you'll sometimes announce that you know how to be cool, but firm, thanks to fresh, fruity notes; sometimes clearly imply that you're all about exotic change of scenery and adventure, with leathery fragrances and oriental touches.
No longer just used to seduce women, your perfume has become a second skin, an invisible costume, designed to accompany you throughout your day to underline your character. And it can be your ally in the evening, capturing the sense of smell of those present and discreetly whispering about what's to come.